Moe’s Stadium 34 have a long and proud history of kids parties, events and casual skate hire. However, challenges have always existed in communicating these offerings amongst other parts of the business including amateur sports, stadium events and retail (now rebranded as Cap City).
The challenge given to the team at Media Fox was to develop a new brand and communications strategy, which involved developing a new brand name and identity for parties and casual skating.
The exciting new brand name, Wheelz World, gets paired with a fun, custom wordmark logo and unique W brand mark. Bright, joyful colours and custom illustrated brand mascots, help set the tone for the Wheelz World experience.
The new identity works as a bold and fun expression of the brand and the enjoyment it aims to deliver kids and their parents. A new website with online booking functionality was developed as part of the new strategy, as well as re-designed collateral, marketing material and a brand style guide to keep it all consistent.