The Challenge

Latrobe Community Health Service is one of Australia’s fastest growing health providers, which continues to expand services across Gippsland to a widening portfolio of client demographics.

LCHS’ latest program – Corporate Health – launched in October, encourages workplaces across the region to improve employee health through educational communication.

Corporate Health provides employers with a number of tools and techniques to achieve healthy workplace goals, including health information sessions and counselling services.

LCHS approached Media Fox to deliver a visual identity with concise and engaging information brochures for the program rollout.

The Result

While the brochure’s colour scheme, font, and layout match LCHS’s recognisable corporate style, an eye-catching suite of logos showcased on the brochures’ front pages creates a unique sub-identity for the Corporate Health program.

The vibrant symbolism invokes the positive inspiration needed to instigate cultural change in Gippsland workplaces, yet does not overpower LCHS’s image of trusted health expertise maintained throughout the brochures.

A key program mission statement quotable declares: “An unhealthy workforce reduces workplace morale and productivity. We can help change that.”

The Corporate Health branding is designed to transfer effortlessly to future program rollout collateral, including fliers, PowerPoint presentations and easy-to-navigate workplace health surveys.