LCHS The Ideal Doctor

The Challenge

Latrobe Community Health Service wanted to know what is important to their customers when choosing a GP. The challenge to Media Fox was to tell their audience that they’re listening, and they care enough to take action.

The Result

Get some real people into a room, turn the camera on and listen. A pretty simple concept with some nice creative touches, including behind-the-scenes shots, turns into a series of TV commercials, online videos and even print collateral.