Green Design Homes

The Challenge

Green Design Homes asked Media Fox to re-brand their business as its previous logo and identity was out-dated and unable to compete with the more well known builders. Green Design Homes, based in Warragul, specialise in energy efficient homes, and are proud of it. All of their homes are 7– Star rated as standard with all builds. The brief was to re-design Green Design Homes brand, with a contemporary identity to position them ahead of their competitors, whilst also generating brand awareness. It was important for the name ‘Green Design Homes’ to stay and to create a strong emphasis on the energy efficient values that they hold as priority.

'I feel our
brand has added
value to our
business.'

Peter Green
- Green Design Homes -

Fully Responsive Website

The website for Green Design Homes was built responsive to all devices. The websites homepage uses a rotating banner of professionally shot interior and exterior photography of their homes. The website is easy to navigate through each individual page. The main search page, ‘New Homes’ gives the user the ability to search within what suits their needs such as house size, amount of bedrooms or lot width. Each page of the website includes a connection with social media and upcoming news and events – this is shown through a ‘latest post facebook feed’ and ‘news’ area.

The Result

‘Build Smart. Live Efficient’ is their positioning statement, which asks the audience to think about how they are building their new home and if energy and efficiency has been taken into account. The logo includes a contemporary typeface set for the title, which sits underneath seven simplified sets of stars, which abstractly is a set of roof tops but also relates to their 7–Star ratings. The colour Green is chosen, as it is associated with clean energy, combined with a sophisticated dark grey.

HD Online Video

As an extension of the new brand identity, and for use on the new website, Media Fox created an inspired online video. Shot in some of Green Design Homes’ most impressive custom builds, the video impresses the audience with warm, light-filled spaces and elegant finishes.

“We went through a rebranding exercise with Mediafox. Stu and the team presented us with a number of concepts and I was given full input throughout. I was initially hesitant, but Stu guided me through the whole process. They were always prompt, reliable and professional. We’ve had many positive comments about the branding looking good. I feel our brand has added value to our business.”

Peter Green
- Green Design Homes -