Gippsland Heating and Cooling

The Challenge

The air conditioning and heating market is flooded with small installation businesses and large retailers focusing on product and price points.

Gippsland Heating and Cooling saw an opportunity to re-enter the marketplace by providing the best possible climate solution, based on the clients’ needs and lifestyle now and into the future, using the latest technology available. This approach would factor in the ongoing running costs and possible renewable energy options, not just the initial setup cost.

Gippsland Heating and Cooling engaged Media Fox to develop the brands’ purpose and promise, and design a unique visual identity that could be used consistently across multiple marketing channels, while communicating the brand’s value propositions.

The early success
of our business has
been a direct result
of the creative work
by Mediafox.

Andrew McCarthy
- Gippsland Heating and Cooling -

The Result

Media Fox developed a range of positioning statements focusing on the delivery of ‘the perfect climate,’ based on a promise to take the time to ask the right questions that others don’t.

The design concept breaks away from traditional reds and blues used in the ‘heating and cooling’ industry and delivers a bold orange primary colour palette that represents the most comfortable climate possible.

This striking palette provides visual separation from competitor brands and works perfectly with the logo’s iconic symbol, inspired by an open flame and a water droplet.

The new identity was designed to work effortlessly across Gippsland Heating and Cooling marketing collateral, vehicle signage, advertising material and a new website – designed specifically to drive quote requests.

“We wanted to launch a new heating and cooling brand. We had some ideas of how we wanted it to look, but we needed a lot of creative direction. Stuart and the team at Mediafox enhanced our ideas and provided a brilliant campaign. We loved every part of the brand strategy process and didn’t have to make a single change or suggestion. The early success of our business has been a direct result of the creative work by Mediafox.”

Andrew McCarthy
- Gippsland Heating and Cooling -